Our Story
KLERATY was founded in Birmingham's B1 Innovation District by Fanta Kromah, a founder who spent 14 years searching for a skincare solution that actually worked for her skin. After thousands of pounds wasted and countless products that promised everything and delivered nothing, she stopped waiting for the industry to change. She built the change herself.
The problem we set out to solve
Skincare has never truly seen the people using it. Generic products. Generic protocols. Generic results. The industry has been built on guesswork, and people have paid for it with their confidence, their money and their time.
We call this Dermal Blindness™. Ending it is why KLERATY exists.
What we believe
Everything at KLERATY is built around a few core ideas:
- Science first.
- Over trend, over guesswork, every time.
- Radical honesty.
- About what a product can and can't do for your skin.
- Real empowerment.
- Giving people accurate information about their own skin, not a marketing story dressed up as personalisation.
- Community over competition.
- Because ending an industry-wide problem isn't a solo act. It's built with the people it's for.
Our answer
The Balanx System™ is what those beliefs look like in practice: an AI-powered skin analysis platform that reads your skin across five biometric markers, texture, tone, pigmentation, hydration and condition, and builds a personalised protocol matched to our own product range.
Not a quiz. Not a filter. Real biometric data. Real answers. No guesswork.
- Texture
- Tone
- Pigmentation
- Hydration
- Condition
Where we're headed
This is skincare built on science, not shelves. Built on your skin, not someone else's. Built to last, because your skin deserves nothing less.
Stop guessing. See deeper.